One Simple Method To Finding Influencers You Can Actually Connect With

No One To Influence

You are a blogger.

After a few months of blogging you probably realized something.

In order to succeed as a blogger,..

you need to build relationships with other bloggers in your niche.

Without the help of bloggers in your niche, it’s going to be very hard (unnecessarily hard) to get anywhere. But how can you connect with influencers in your niche when you are just starting out?

Why would they take the time to check out who you are and take the time to develop a relationship with you, if you’re not already a well known figure in your niche?

Well, they will. The trick is to find the right influencers and get in touch the right way.

So how do you find the right influencers?

Well, let’s first take a look at how influencers can help you in the first place.

And at the end, we’ll take a look at a bonus method that can help you find bloggers that a lot of influencers follow.

A Single Like By An Influencer Can Send You Over 200 Readers.

You can succeed without the help of other bloggers. Don’t get me wrong. It’s completely possible.

But why would you try to?

Sure you can get traffic solely through SEO, guest posting, or plenty of other ways, but having influencers that like what you write can make things a lot easier.

Here are a few heavy influencers from this niche that ZenSpill has been shared by:




Let’s take a look at what it means to your blog when one of these influencers share your content.


When Lisa Irby shared my post on 9 Ways To Get Traffic Without Social Media Or SEO. I received over 150 readers in the first day, from Facebook alone. Over the course of the next three days Lisa’s Facebook like sent over 200 readers from Facebook.

Sure, you can spend a year on SEO and completely ignoring other bloggers and you will probably start getting a few hundred visitors from Google a day. But wouldn’t you rather have your posts be shared to thousands of potential readers today? You by no means have to give up on SEO or any other methods, but having a few influencers like you as well will help you get a lot more visitors a lot faster.

Use Topsy To Find Influencers That You Can Connect With

Topsy To Find Influencers


Now, I’ve talked about Topsy before and that’s because it’s very good at helping you find any particular kind of people you are looking for. Right now you’re looking for other bloggers in your niche that have strong followings. This may not be as fun as the bonus method we’ll get into later, but it’s still very useful.

Topsy works like Google, except instead of searching through pages, it searches through Tweets. Because it directly searches Twitter, it can be very useful for finding people who have a lot of pull on Twitter.

Step 1. Go to Topsy and search for a generic term in your niche. For ex. “Content Marketing”.

content marketing search

Step 2. You want Topsy to show you results from this week or earlier. This way you will only find people who are still active and influential. Set this by choosing the time restraint in the bar on the left.

Content Time Frame

Step 3. With generic terms you will generally get a lot of results. Topsy will display a small orange number below each result next to a symbol of a chat box. This number shows the number of people who have tweeted the same post. Find a really big number and click on it. The higher the number the better.

Marketing Agencies

This will take you to a page that will start with showing you similar tweets and if you scroll down, will show you all the people who have tweeted this link or have re-tweeted it. You will notice that some of the people have the words influential or highly influential next to their tweets.

Step 4. On the grey bar check the box next to show influential people only. This will help further narrow down your results.


Good job! You just got yourself a primitive list of some of the most influential people in you niche. As it is to be expected there will be a bit of noise and not everyone on this list will be that influential. You can stick to only the Highly Influential people to lower chance of running into someone who has no real pull.

Further Narrow Down The List To Real Influencers

Topsy saying that these people are influential and them being actually influential are not always the same thing. Lets first further narrow down the list to people who actually have a sway in your community and then approach the problem of getting in their line of sight.

Step 5. Click on the name of a person who has the words Influential next to their name and this will take you to a page about them.


You can just click their name to be taken to their twitter page. This is where things get interesting. There’re a few things here to take note of. A large number of followers doesn’t necessarily mean anything. Here are a few signs that will show you that an article shared by this person will send a lot of traffic:

  • A Large Followers to Following Ratio – This indicates that they didn’t get followers by following other people and waiting for them to follow back. This shows that people actually went out of their way to follow this user, which is always a good sign. I should just point out though that having a small ratio doesn’t necessarily mean that their following is inactive.
  • Their Tweets – Click on a tweet box, not the link in the tweet, and this will show you the amount of re-tweets and favorites that particular tweet got. See the number of RTs and Favorites their last few ten or so tweets have gotten. If they get at least a couple of RTs in general, you can bet people are actually following them and they don’t just have a huge dead weight number of so called “followers”.
  • Engagement – Are they talking to a lot of other users on Twitter? Having a lot of conversations? This is generally a good indicator that there is an active community around them.

Ok. So you narrowed down your list even more. What now?

We narrow down this list one more time. To people that you can actually connect with. This is what differentiates you from all the other bloggers who just spend a lot of time trying to get noticed by someone who is never going to connect with you.

How To Bring Influencers Back To Your Blog

Step 6. Most influencers have their blog in their Twitter bio. Click through to their blog.


Step 7. Take a look at the comment section of their posts. A good portion of bloggers like to reply to each and every single one of the comments on their blog. Look for bloggers that get a good amount of comments on their posts but still manage to reply thoughtfully them.

Comment Replies

What’s the point of all this? Why bother finding bloggers that actually take the time to reply to your comments?

This shows that these bloggers actually take notice of their commentators. Which for you, is a good thing.

Step 8. So get noticed. Comment on their blog. I find that most of these bloggers will click through to find out who you are after they see you somewhere between 1 – 3 times in the comments. More than half of these kinds of bloggers will click through to find out more about you in your first comment alone, if its insightful enough.

What makes a good comment? Here are a few things to keep in mind:

  • Longer than a Tweet. Shorter than a post – I don’t remember where I read this (SeoMoz?) but it’s very true. You’re not going to compel the blogger to find out more about you from a simple “Great Post“. But he or she also doesn’t have the time to read an essay. Try to keep it around 100 to 200 words. Maybe 300 if you got really passionate about it.
  • What did you think? – Simply writing a few sentences about the things that crossed your mind while reading the post is good enough. Write about your experiences relating to the post. Write about why you agree or why you disagree. Comment about a particular point that was brought up in the post.
  • End with what you liked about the post – Don’t start with this. It seems less genuine, when you start off saying “Great Post“. It seems like you’re saying it just to say it. Save it till the end. End with what you liked most about the post. Did you enjoy how detailed the blogger was about a certain aspect of the post? Did you like the pictures used? Was something funny?

In the end it should look a little like this:

Hey Mark,

I’m pretty new to this niche and don’t know too many bloggers here so connecting with other bloggers is quite important to me. In my experience, connecting with people is much harder than actually finding them.

I like that you broke down how to write a comment into actionable parts, my biggest problem when writing a comment is that I usually have no idea what to say or talk about even if I really liked the post.

Great post. Really liked the break down.

– SomeGuy

When you write the comment use your real name, they are less likely to think of you as a spammer this way. Most commentators make the mistake of linking their name to the homepage of their blog. The problem with doing this is that you are asking them to take a few extra steps to actually read a whole post, and they might not even read one of your best posts.

There is nothing to gain from this. The more steps they have to take, the more likely they are to leave without ever reading your content. Your goal is to get them to read what you write and convince them that you are someone worth reaching out to.

So instead link directly to one of your posts. Whatever post you feel will be most liked by this particular blogger. If they like what they see, they will most likely comment on your blog and start a conversation there.

That’s it. Your done. You now have a way to find influential bloggers in your niche and a way to get them to your blog and start a conversation. Once you establish contact you can keep developing the relationship by continuing to comment on and sharing their posts. If they like what they read on your blog, most of them will at the very least tweet it out.

Bonus: How To find Bloggers Who Influence The Influencers.


The bonus.

This is the process for finding influential bloggers that also happen to be followed by a lot of other influential bloggers. Getting shared or linked to by one of these bloggers will have the domino effect of potentially getting shared by a lot of other influential bloggers.

This part is for all the people who subscribed to get simple updates. You can get the bonus by entering your email below and clicking “Get Updates”.

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Comment Rules: If you do not follow these rules, the comment simply won't be approved, so you will just be wasting my time as well as yours. Linking to your website is more than fine, but use your real name. Please do not spam. Feel free to be critical, just don't be rude. Just have fun adding to the conversation.

33 Responses to “One Simple Method To Finding Influencers You Can Actually Connect With”

  • Peg Fitzpatrick says:

    Thank you for including me in your article. I’m going to go check out Topsy since I’ve never tried it.

    Good luck with your blog.


  • Allison says:

    Very detailed tutorial Mark!

    I kind of got introduced to a few bloggers here that I want to start following at this point πŸ™‚

    Really liked the bonus too. Much more fun to play with.

    – Allison

    • Mark Trueman says:

      Hey Allison,

      Glad to see you here again πŸ™‚

      Haha definitely. All these bloggers are people worth following.

      Glad you liked the bonus. I was trying to save the really fun method for the readers who subscribed.

      – Mark

  • Rob says:

    I would like to see more strategies for getting influencers to share your content.

    Great article on finding the influencers though! I especially liked how you set up the bonus for subscribers, but you still drove traffic to your blog. It made me feel like you actually care about me as a subscriber. πŸ™‚

    • Mark Trueman says:

      Hey Rob,

      Haha awesome. I usually would have more than one strategy in my posts but I wanted try something different this time. I’ll be writing on other methods in the future though.

      Hope you liked the bonus. I saved my favorite method for the subscribers πŸ™‚

      – Mark T.

  • Theodore Nwangene says:

    So true Mark,
    One of the most difficult yet most rewarding thing that can happen to a new blogger is connecting with other bloggers. If you really do it well, it will be very easy to succeed.

    Just like you said, its also possible to succeed without those connections, but it will only cost you more time and effort.

    To be frank with you, i didn’t start building those relationships until my 8th month in blogging, not that i didn’t want to, but because i didn’t know about it then. Talk about those guys that learnt blogging the hard way, I’m one of the.

    I know that if i had started building some relationships from my day one, my blog would have passed the level it is now.

    But the most important thing though is that I’ve learnt about it, isn’t it?

    Topsy seems to be a very handy tool man, checking it out.

    Thanks for sharing.

    • Mark Trueman says:

      Hey Theodore,

      Agreed. There is no real benefit to trying to succeed without the help of other bloggers. Having a friend or two in your niche will only end up helping you.

      To be honest me too. But for me I first started out online with a gaming site and not via blogging so by the time I came to blogging I already understood its importance. But I spend quite a bit of time in my gaming site days without the help of others.

      Let me know how that goes. Topsy is pretty great and will most definitely help you make connections.

      – Mark T.

  • sherman smith says:

    Hi Mark,

    This is my first time on your blog and I already was nodding my head in agreement LOL… Finding influencers and engaging with them has to be the smartest thing any blogger can do. This is leverage at it’s best, and at the same time you’ll learn a lot from people like this. Probably at first it’ll take a lot of your energy to find these influencers, but once you find them and they like your comments, then from that point on it’s gravy!!!

    I’m definitely going to check out Topsy. I use a couple of twitter tools to get my blog post out there, and I will definitely put topsy in my twitter arsenal. This makes me love the internet even more. How much more convenient can you get!!! Thanks for sharing Mark

    • Mark Trueman says:

      Hey Sherman,

      Hahha glad to hear it πŸ™‚

      Yup. One of the best things about connecting with influential bloggers is that you will be constantly surrounded by people who know quite a bit about what they are doing. This creates the perfect environment for you to learn more about your niche.

      I use a few Twitter tools along with Topsy as well, I just find that Topsy is the fastest tool for this task.

      Glad you liked the post Sherman πŸ™‚

      – Mark T.

  • Sita Gabriel says:


    I didn’t know about connecting with other bloggers, until a couple of days ago from TI Roberts. Now I see on your blog you talk about this too. I enjoy commenting on blogs after I read the content, but until now I only commented with “Great post” and stuff like that. Didn’t think that a longer comment will be better.
    Thanks for this wonderful post and for Topsy. I also use other twitter tools to promote my tweets. About Topsy I didn’t know it existed and from what I saw it is a great tool.

    Thanks again!
    Have a great week!

    • Mark trueman says:

      Hey Sita,

      That’s a simple common mistake a lot of people do, but luckily its easily correctable.

      Topsy is pretty awesome. Give it a try, I’m sure that it’ll come in handy.

      Glad I can help you out in some way πŸ™‚

      – Mark T.

  • Brian Dean says:

    This is great stuff, Mark. This is the kind of thankless, tedious, “hit or miss” work that most people avoid. I’ve put this kind of thing into practice lately and it’s landed links from some incredible sites in my niche. But I do need to start using Topsy more…it’s an awesome untapped resource.

    • Mark trueman says:

      Hey Brain,

      Nice to see you here again πŸ™‚

      Yup. True. But it’s the people who put in the work that usually get the results. And I don’t doubt it. I’m sure with the help of Topsy, you can land even more links.

      Glad you liked the post.

      – Mark T.

  • Kristi Hines says:

    Thanks for including me as an influencer in your article! It’s so true – if you take the time to build relationships with people, you will get some amazing rewards!

    • Mark trueman says:

      Hey Kristi,

      Happy to see you here πŸ™‚

      No prob. And I couldn’t agree with you more. I think creating relationships with your fellow bloggers is of very important.

      – Mark T.

  • Brooke Palm says:

    Hi Mark

    Thanks for introducing me to Topsy! I work in a very niche market and I haven’t had any luck finding influencer’s blogs.

    I tried the Google “blog search” and came up empty.

    I’ve already found several great blogs to follow.

    -Brooke Palm

  • Dakota says:

    Hey Mark,

    I love the Kristi Hines’ and Adrienne Smiths’ of the blogging world. They not only influence, but they influence in a positive and uplifting manner. They inspire each of us to do it better.

    Thanks for a useful tool that I haven’t heard of before. There is always something ‘new’ and we can’t try everything, so it is wonderful when we have a specific tool explained in depth.


    • Mark Trueman says:

      Hey Dakota,

      I couldn’t agree with you more. They are the kind of bloggers who make blogging fun.

      No prob. Glad you found the Topsy useful. As much as I love the internet, one of the problems with it is there is just too much out there. So it’s a bit hard to separate the awesome from the rest. Happy to help point out which tools are awesome.

      – Mark T.

  • Hannah Hamilton says:

    By reaching out to an influencer in your chosen niche, you can significantly increase the chances of converting your company blog’s readers. If you spend enough time researching about your niche, these influencers will show up right away. So, for more receptive audience, founding out who the influencers in your chosen niche are great.

  • Tony Nguyen says:

    Hi there Mark, this is a truly useful tip for me since I am trying to creat connection with other bloggers but I have no clue where i should start the progress, Topsy sounds very useful which I must try it. Anyways, I really enjoy reading such a detailed post that you made. Thanks for sharing.

  • Samsia says:

    Will definitely check Topsy out. Thanks alot.

  • Brian says:

    What do you think about guest posting on someones blog? I am interested in guest posting for some people but not sure how to get started.

  • Suresh says:

    I visited through blogengage, where the article looks interested, further reading it gives me an explanation how to find bloggers on my niche. I think this will take some time, but trying will make perfect blogger.
    Thanks for sharing your information about influencer.

  • Sarmista Aun says:

    After reading your post it seems that it is really beneficial for my blog to get shared by influencers. I think Topsy is great way to find influential within my niche.

  • Stephan says:

    Very nice article that you provided here Mark.
    I really amazed about benefit from influencers. Can’t wait to try Topsy,
    Thanks for your valuable information.


  • Denis D. says:

    After reading this post I realized that most of myTwitter followers are dead weight. This is an interesting way to find influencers. I think the most important thing is to start communicating with them and develop a good relationship with them. Only after a certain time of having this relationship can you ask them for any type of favors. Thanks for sharing the info Mark.

  • Janet says:

    I stumbled across this post via Lisa, a person I’ve been following for nearly 2 years now, and found a huge amount of practical information. Although I’ve only been blogging for a couple of months, I’ve been reluctant to get on the “business end” of website promotion.

    I’ve been scouring the net for detailed information and practical steps one can take to get the “marking machine” going. Thank you for providing real ways to connect with influencers that are not overwhelming or vague. I’m getting a bit sick of reading “58 ways to increase website traffic” that don’t give you the nitty gritty!

  • Sabrina says:

    Thanks for the Topsy advice. I will definitely try it out. I don’t use my twitter account that often but I know many bloggers do, so maybe this will help.
    Do you have any advice about geographic ares of the influencers I choose? Like should they live in the same country as I do? If you live in a tiny country like Switzerland this is really important to know. Thanks anyway πŸ™‚

  • Jerry Low says:


    You are right. A link to a specific blogpost is more effective than to a homepage in so many ways. I never thought about it in the past, but I will surely follow this advice in future.


    Oh and, I got hook – you’ve got yourself a new subscribers πŸ™‚

    Cheers, Jerry

  • Caroline says:

    Mark – I’ve read several articles around this subject – Jon Morrow whom I’m sure you know – being a great advocate of Guest Blogging.

    However, the whole subject is big and what you’ve done here for me is to break it down into 4 simple steps.

    This is much more manageable and even though I don’t use Twitter much I shall certainly look at Topsy. Thanks – Caroline

  • Dane Carlson says:

    Mark, excellent article and great website.

    I just stumbled onto your website today, and I’m impressed with your openness and your integrity. I don’t feel like you’re trying to sell me anything, yet, which always make you seem more like an expert. I assume you’ve got something in the pipeline somewhere, but I appreciate that you’re giving the reader time to develop a respect for you before you try to hawk your wares.

    What’s the origin of the name “Zen Spill?”

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