Can You Milk The Twitter Cow Directly From Your Blog?
What do I mean by this?
Well, there are plenty of things you can do on Twitter to get more tweets..
But there are also a ton of little things you can do without ever going to Twitter that will help you get more tweets and followers.
Here are 7 ways you can get more tweets and followers without ever leaving your website.
1. The Power of Language And How To Get A 270% Increase In Subscription Rate.
Here’s an incredibly interesting Twitter experiment done by Dustin Curtis. Like most webmasters he linked to his twitter account from his blog. In particular he said “I’m on Twitter” and linked “Twitter” to his account. This phrase had a CTR of 4.70%. He then went ahead and started testing different wordings of this phrase to try and increase the CTR. Here is what he found:
- 1st Change. Switching to a command “Follow me on twitter.” yielded a CTR of 7.31%.
- 2nd Change. A stronger personal command “You should follow me on twitter.” yielded a CTR of 10.09%.
- 3rd Change. Finally, changing it to “You should follow me on twitter here.” changed the CTR to 12.81%.
Take away? For starters, you should really read the full post on this Twitter Experiment. He highlights the reasoning behind making each change and why it worked. But also, use a command and give a physical location to take action at by using “here” and improve your CTR rate rather dramatically.
2. The Most Effective Button Locations.
There is a really great post at Ms.Ileane Smith’s blog, basicblogtips.com that talks about all the reasons why someone wouldn’t share your post on Twitter. One of the points the post makes is that no one would bother sharing a post if the sharing buttons are even a little hard to find. But it works the other way around too. The easier it is to find the tweet button, the more likely people are to actually tweet it. So here’s the breakdown of the best locations for the tweet button in order of most effective.
- The Moving Sidebar Buttons – You’ve definitely seen this around. It’s on a ton of blogs including this one. This is the bar with social media buttons on the left side of your post that follows you as you read and scroll down. The advantage of this is that no matter when the reader gets the impulse to share the post, they can do so immediately before they lose interest or forget. If you use WordPress, set this up easily by using the Sharebar plugin or the Digg Digg plugin.
- End of The Post – Most people who made it to the end of your post probably enjoyed it. Placing a twitter button there reminds them that they can tweet it if they liked it. Take advantage of Dustin Curtis’s experiment here for tweets as well by writing “you should tweet this post ” in front of the button.
- Beginning of The Post – This will increase your total number of tweets slightly, however I personally don’t use it because to me having all three seems a little spammy. But if you do want that extra little bit of a push for a particular post, you can place a small twitter button right after the title in the beginning of the post.
3. Take Advantage Of Pay With A Tweet
Pay With A Tweet is a service that allows you to set up a system where your audience can pay for something with a Tweet (kind of like it says). The only way they are able to see that page or download that E-book is by tweeting about it. It allows users to pay with the commodity of social capital. Here is how they explain it:
How can you use this to get more tweets?
- Make Freebees - You can take advantage of Pay With a Tweet by creating freebees you know your audience will like and sell them for a tweet. Even if you have a small but loyal following, it is relatively easy to go semi-viral with this method.
- Resources Page - Create a stellar recommended resources page that has a list of rare and unique tools and services you know your audience will appreciate. Keep your top 5 recommended tools off the list and on a separate page and ask them to pay with a tweet to get access to that page. If people liked the rest of your recommendations and found them to be helpful, most of them will tweet to see the top 5.
4. Get Your Readers Emotional
Here is something that applies to all social media and not just Twitter. If your post triggers some kind of emotion in the reader it is much more likely to get shared. Humans are emotional creatures, not logical creatures. Sure, we may be able to use logic like no other, but most of the time the reasons why we take actions are emotional. We aren’t nearly as logical as we like to think.
Get your readers to feel one or more of these emotions and they will go out of their way to share the post.
- Awe – Anything that you would think is amazing. A post that you simply can’t help but share.
- Anger - Anger works better than anything else when it comes to creating viral-ity. When people feel angry they feel the need to tell people about and get it off their chest. The only problem is that you really don’t want to make your loyal readers angry all the time.
- Anxiety – You can easily create anxiety by making your audience feel that they might lose something in the future. If you were a blogger and you read about how blogs will become a thing of the past by next year, wouldn’t you get a little anxious? Wouldn’t you want to share that post?
- Fear – Fear is probably the easiest to create. Scare your readers and they will share your content. Will they like you enough to come back and read your other posts? That depends.
- Joy - If you can make your readers happy, they will be happy to share. It doesn’t even have to be something huge. A simple joke can be enough to get people to tweet. Or an awesome post on How To Use Gmail Like A Marketing Machine.
- Lust – Sex sells. But so does money, power and just about anything you can lust for.
- Surprise – Something unexpected.
Derek Halpern of Social Triggers has a much more detailed post on using emotion to create viral content. Also, did you notice that sadness isn’t on this list?
5. Allow People To Subscribe To Twitter Without Leaving Your Page.
Instead of linking to your twitter page and then getting them to follow you, allow them to subscribe to you directly from your page. You can do this easily by using the official Twitter button. People can click this button and follow you without having to ever leave your site.
You can combine this with Dustin Curtis’s method. Place the button right after saying “you should follow me on twitter“. It can look a bit like this:
you should follow me on twitter Follow @ZenSpill
6. Tweetable Quotes
People like to tweet quotes, it’s really just that simple. So, place small tweetable quotes in your post. What does that mean? Well, when you feel that you have said something particularly insightful or funny, make that sentence tweetable and place it at the end of the paragraph. Here is an example:
There are a few advantages to this, not only do you get tweeted a lot more, you will also start coming off as an authority in your niche because people are now quoting you in their tweets. If you were John Bingham and no one knew who you were, getting that quote tweeted would have made you that much more of an authority. Here is how you set it up:
You can do it easily by using clicktotweet.com, the only issue I have with this method is that if they ever have issues, your tweetable quotes will have issues as well. Why risk that? Luckily setting it up manually is just as easy.
Let’s say for example that this is what you are trying to accomplish:
This is what the url would look like when you click “click here to tweet”:
Your goal is to quite simply get the URL in that format and hyperlink it. Once you do that, the rest will take care of itself. Take the quote you are trying to get people to tweet and place it after “http://twitter.com/intent/tweet?text=” Except instead of spaces use “+”s.
Here is what “A goal is a dream with a deadline. – Napoleon Hill” would look like:
All you have left to do now is add the link to your blog after the quote. Take your URL and place it after the quote. For a colon use %3A and for a slash use %2F. Hyperlink this twitter url to the “click to tweet” part. Here is what it all looks like:
That’s it. It’s really that simple. You’ve made a tweet-able quote.
Place a quote or two that people can tweet in each of your new posts. This will increase total tweets and traffic. You don’t necessarily have to use this for quotes, they just happen to work best. You can make fun statistics, pictures or anything interesting that your audience might want to tweet, tweet-able.
Oh, and you should tweet one of these quotes (see what I did there?) :
7. Start using Twitter cards
Set up Twitter cards for your posts. Twitter cards allow you to add a visual element to your tweets. In the exact words of Twitter: “Twitter cards make it possible for you to attach media experiences to Tweets that link to your content.” So, what does this mean exactly?
Normally when you tweet something, it looks like this:
But when you tweet something that is twitter card enabled, it will end up looking like this:
This will benefit you in a few obvious ways. Whenever someone tweets your page and it shows up as a Twitter card, it will be much more noticeable in people’s Twitter feed and increase the amount of traffic it sends your way. It will also increase the chance that others re-tweet it, greatly increasing the viral-ity of your post.
Twitter makes setting this up easy. Add a few HTML meta tags to your post and you are done. Follow Aj Khon’s post at blindfiveyearold.com to set up Twitter Cards for your website if you are using WordPress.
Bonus: 8. Infographics Get 832% More In Retweets Than Normal Posts
Humans are visual creatures. So naturally infographics are more likely to be shared than boring plain text content. As a matter of fact All Twitter at Media Bistro did a case study of 500 of their published posts and found that infographics get tweeted 832% more than normal posts.
832% is a huge gain in tweets and visibility. Take advantage of this and start making infographic posts once in a while. Make one for free by using infogr.am or spend a little cash and get it professionally done.
How do you tweak your page to get more tweets and followers?